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2001,[link widoczny dla zalogowanych], the Beijing Oriental Anta Sports Products Company was established and began implementation of product diversification and brand new international development strategy. Companies across the apparel, accessories and other apparel products field, from a single sporting goods sports shoes to the integrated production and sales transition. In the same year, the first store in Beijing,[link widoczny dla zalogowanych], ANTA Sports Products Lisheng sporting goods store opening, Anta monopoly system to begin full operation. According to the Chinese Chamber of Commerce and China National Commercial Information Center, footwear has consolidated market share in 2001, has risen to the first. In 2004, Anta overseas promotion strategy for the full implementation of the company, have been in Singapore,[link widoczny dla zalogowanych], Greece, Hungary and other countries or regions set up Anta stores; in the Czech Republic, Ukraine make partner, and as a window to the full expansion of the European market. History
20 century and the early 90s, Phil. Ohmae Knight read the \Ohmae pointed out that national income in the $ 26,000 place, consumers will go global,[link widoczny dla zalogowanych], consumers in these areas will require quality and value, and do not care where the product is manufactured. Therefore, all the things the world will be \This means that a multinational-driven economic globalization, has gradually given up \Ohmae particularly stressed that the company to \
After 10 years of accumulation, ANTA Sports Products company in the design, production, marketing, sales management, etc., already have a more rich experience. In view of the Chinese sporting goods market has entered a period of rapid growth,[link widoczny dla zalogowanych], and the gap between urban and rural consumption structure gradually clear, Anta company began transition to the new business model. October 2006, Anta was established companies to invest in Shanghai Fengxian Co., Ltd., entered the sporting goods retail business. At present, Shanghai Fengxian has five wholly owned subsidiaries,[link widoczny dla zalogowanych], namely, Xiamen, striker,[link widoczny dla zalogowanych], striker, Suzhou, Beijing striker, Harbin and Guangzhou striker up front.
ANTA retail business strategy include: First, be authorized for sale in China, Adidas, Reebok brand products,[link widoczny dla zalogowanych], including footwear, apparel and accessories , and the Kappa brand products sold in Shanghai. Second, prime locations in major cities to open and operate the \Third, continue to invest in the second half of 2007 to open retail Sports City, the sale of different brands of sports apparel, including its own brand, \
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