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Since the retirement of MJ from the sport, Nike has been on a lookout for s quality sports personality who can bear the brand image of Nike set by MJ. Basketball is the most popular among the sports lovers, and to promote their shoe brand among the sports lovers, they were looking for someone who has got reasonable popularity and a huge fan base. Their search ended at LeBron,[link widoczny dla zalogowanych], the newest wonder of the game. In no time, they have launched a number of Players Exclusive editions in the name of LeBron, and each of the collections earned huge popularity among the LeBron fans. To continue this craze, they have launched another Player’s Exclusive collection, named “Red Carpet” Nike Air Max LeBron VII.
Red carpet is the term used for paying a warm reception to a person,[link widoczny dla zalogowanych], and in this regard, this collection marks the celebration of Lebron’s joining to Nike. To mark this joining, Nike has chosen their Air Max collection yet again, with a different colorway. Unlike the typical Air max color combination, they have reversed the color contrast. In contrast with the original Air Max collection, here you will get the upper portion in Black, and White on the outsole. On either sides of “Red Carpet” Nike Air Max LeBron VII collection, you will get a unique net like design, and the logo of Nike appears in fluorescent blue on the sides. Just like the other LeBron Player’s exclusive editions,[link widoczny dla zalogowanych], this collection is already a hit among the shoe lovers.