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No one believes that the first pair of Nike shoe is genral, as the basketball shoe,[link widoczny dla zalogowanych], it is unlike Nike Air Max or Nike Air Force nowadays. But it was this one that promote the industry of Nike. From then on, Nike began reseach in air cushion in basketball shoes, which can increase spring and power during basketball game. After the famous of football shoes, Nike develops EVA sole and high technology inside to make shoes speed up and light. Also self-lacing shoes as the model of high technolgy together with shoe itself will Nike into the peak.

However,[link widoczny dla zalogowanych], high-technology inside of shoes really convinent people in modern society,[link widoczny dla zalogowanych], also promote them to doing exercise, but this is not enough. After producing women shoes, Nike find new way to explain fashion. Boots, waterproof shoes and also winter shoes become the mainline of Nike shoes, which proved best effect in teenagers and women who attractive their styles and colors. From then on, Nike Zoom [link widoczny dla zalogowanych] as the new basketball shoe design colorful and modern factor inside of shoes.
Unlike other shoes, Nike do not always publicize effects of Nike shoes, but they use other way to let people know the importance of doing exerices. First from styles to attractive customers, then high technology make them enjoy the way in doing exercise, without pain and terrible feeling, people can easily find their way in losing weight.