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The Air Jordan Generation: Remembering 25 Years of Sneaker Power
1985, Nike introduced the Air Jordans. They turned out to be,[link widoczny dla zalogowanych], to say the least, quite popular.
Sneaker culture exploded out of the post-war era, when American consumers were confronted with extraordinary new hours of leisure time and realized they needed to wear special shoes to take part in the activities this new free time afforded. The key shoe in these early years was the Adidas Superstar, the first to spread from the feet of NBA stars to those of kids on the street.
But the arrival of the Michael Jordan-endorsed Nike Air Jordans in 1985 changed everything. Featuring a bold-for-the-time red and black color scheme, the shoes were banned by the NBA for being too outrageous (only white shoes were considered acceptable.) Jordan, the best basketball player in the world, was fined $5,[link widoczny dla zalogowanych],000 by the NBA every time he stepped onto the court in them ― a fine Nike happily paid.
Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros (shoes that have been recreated for sale to the general public), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes),[link widoczny dla zalogowanych], Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. The Jordan Brand also produces a line of Team shoes, separate from the signature line of Air.