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umber of small, middling and great advertisers are rotating towards Facebook mobile as a way apt get vehicle to their brands. But how to do it?
One of the most telling ways we’ve base to make mobile advertising that goes, is to produce a mobile application helping the user,[link widoczny dla zalogowanych], while they are away from home. Advertisers absence to ask themselves this; how can we help the user rapidly when they are away from family?
This method that you’re providing real merit to the user, while they don’t have all the microcomputer resources they would have whether they were at home. Facebook users are increasingly using Facebook mobile as a tool when they are out and about, to keep in touch with friends and to quest for things they need while they are away.
Here’s a large sample of an Acuvue tool from Johnson & Johnson. To increase end-user discovery and downloads of their eyeSuite application (which catered a number of easy-to-use tools for contact lens wearers and cup wearers) Johnson & Johnson retained AdMob to subserve their eyeSuite application via CPM and CPC ads on the AdMob network (AdMob is now owned by Google). AdMob built a mobile campaign to target iPhone users, resulting in a large number of application downloads over a quite short period.
Here’s how it worked: when a iPhone user saw the ad, they could click aboard it and download the applying. Which would then lead them to the eyeSuite page and begin interfacing with the Acuvue brand’s traits. Including; Eye Compare, a staring competition, ascertaining an optometrist Wink & Blink, Mirror and a free trial.
This war improved Johnson & Johnson’s performance in the contact lens market and likewise gave them a big boost in rank within the iPhone applications cache. Consumers using the application could also download a trial voucher to test out the Acuvue mark in Australian stores.
Johnson & Johnson deemed the AdMob campaign a great success, and denoted that in their collaboration with AdMob they were able to reach the number 14 smudge in health and fitness classification, in the iPhone applications store. This could also lightly be done with Facebook mobile.
Johnson & Johnson plans to use AdMob increasingly for hereafter media buys as period works along. This is a great example of how an simple to use tool can help people when they are away from their homes. And provide them with useful tools on their sophisticated mobile calls. And drive them towards brands. Increasing brand loyalty and increasing bargains.
Think approximately how you can merge this into your Facebook mobile strategy. By making useful tools for Facebook users they tin use in the field. When done right,[link widoczny dla zalogowanych], this manner of advertising namely some the maximum powerful Facebook advertising it’s feasible to attain in today’s mall.
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