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The Nike Dunk was introduced in 1985, a basketball sneaker with a lower outer sole,[link widoczny dla zalogowanych], making it lighter and keeping you closer to the ground. The paneling of the shoe helped improve performance when blocking and pivoting during play. The Dunk was the staple that began Nike's "College Colors" program. The company signed select college basketball teams to a deal that offered exclusive Dunk sponsorship, making Dunks that matched their uniforms. In 1998, Nike started producing the Dunk model again, releasing colors associated with classic American universities,[link widoczny dla zalogowanych], but soon introduced non-team colors as well.
Nike Blazers and Nike Dunks both transformed from the functional use in the world of basketball to essential footwear in the urban fashion and street culture. The popular styles are pertinent to sneaker enthusiasts and collectors,[link widoczny dla zalogowanych], being released in exotic colors and designs. Nike collaborates with various designers and artists often to create collectible, special and limited editions of the Nike Blazer and Dunk. The popularity of the sneakers has grown so tremendously that Nike is continuously releasing a new design of the shoes to meet the growing demands.