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but still nothing as Conway, R & D expenses accounted for only 0.5% of sales. In a product-oriented marketing has been unable to lure consumers deeper now,MBT Womens Shoes, and can only rely on the products of each quarter,ugg boots clearance, sales in the short term to complete the mission. Conway has been squeezed into a very humble domestic and foreign brands into the market gap.
look back now and the development process of the three companies to review how domestic sporting goods market, the pattern has been that there are many things that can not help but sigh. Market competition is a long-distance running, Conway has market dominance from the industry's first to be caught up, but Li Ning is a few years time, but Conway and Li Ning does not lie in the gap between the real sales volume, the door store the number of gaps, but also lack of resources, non-sponsored event,ghd hairs, but in the face of changing the background and market environment, the lack of ability to respond to the flow and rhythm as the ability to control. Strategic choices at the same time confused and hesitant in the implementation of the strategy is also a direct result of repeated and delayed its current weak position. And Li Ning has faced stagnant at times, but Li Ning is different from the Conway is to fully understand the success factors at each stage, so clear to choose their own strategy, and based on market conditions, decisive implementation or management upgrade the transformation of remodeling or brand connotation. The ANTA is to successfully build the cornerstone of growth, although the branding approach and strategy is not new, there is suspicion of imitation,ghd hair straighteners cheap, but a strategic move Anta all closely related with their own situation, strategies have evolved with the market conditions are all closely connected.
Today, the sporting goods market, the tier brands still trying to defend their market position and is poised to win more market share. Clear strategic choice of their own and to the continuous improvement process in the implementation of a sporting goods firm can re-division of the company's future map of the key. Brand position promoted or demoted, the first will not be always the first and brand in markets such as riding a boat behind. The cruelty of the market is, sometimes, the brand does not regress,MBT Shoes Sale, but the rapid development of competitors,MBT Confortable Shoes, you will \In recent years,MBT Anti Shoes, drifting away in the sports brand, definitely more than a Conway,discounted ghd, as well as Double Star, back in large number. Successful strategy is worth learning, the case of failure or falling behind, is also worth thinking about. But the same is whether we can clear the different stages of industry development trend, and to the flow in order to grasp the pulse of the industry, a relatively successful business.
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